Online Research now accounts for almost one-third of survey research, and its share is still growing (Source: WARC Reports 2008). This is due to the significant benefits online research can offer.
Quick
Online research can be completed in a significantly shorter timeframe than traditional research allowing rapid feedback to aid in decision making.
Cost
Online research can be significantly less expensive than other traditional methods as the same expenses are not incurred for hosting an online panel.
Extensive Panel
By conducting research online we have easy access to extensive and diverse panels or to complex target groups.
Response Quality
Additionally research conducted online allows participants to complete research from the comfort of their own homes and at a time that suits them. This ensures a high quality response to research questions.